Good morning, Alex.
You manage Aqua Vale Swimming & Fitness Centre in Aylesbury on behalf of Buckinghamshire Council, operated by Serco Leisure in partnership with the More Leisure Community Trust — part of the same portfolio as Little Marlow, Evreham and Beacon Sports Centre. Overnight, LeisureAuditor re-harvested pricing and timetable data from five nearby operators. Here's where you stand this morning.
Market position scoreiWeighted average across all 15 tracked activities. Each activity scores 100% when Aqua Vale matches the local median, and loses points the further you sit above (penalised harder) or below it.score = avg( max(0, 1 − penalty) ) × 100
penalty = (price − median) / median × 1.4 if overpriced
penalty = (median − price) / median × 0.8 if underpriced
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of 100 · weighted across 15 activities
Revenue at churn riskiAssumes an illustrative 8% of Aqua Vale's ~640 gym members are at risk of leaving because your membership price is the highest of all six operators, valued at a full year of fees per member lost.members_at_risk = 640 × 8%
risk = members_at_risk × current price × 12
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per year · driven by gym membership pricing gap
Revenue opportunity identifiediTwo things added together: every underpriced activity (price below the local low), valued at the gap to median; plus every market gap activity (not currently offered), valued at an illustrative new-service volume.underpriced: Σ (median − price) × monthly volume × 12
gaps: Σ estimated volume × median price × 12
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per year · across underpriced & missing activities
Price alerts this weekiCount of price or timetable changes the harvester detected across the 5 nearby operators over the last 7 days of polling — see the Live Data Feed tab for the individual events behind this number.
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across 6 operators · 5 sites within 20 miles
Headline insights
View full matrix →
Local competitive set
View live feed →
Snapshot: your five most-watched activities
Full breakdown →
| Activity | Aqua Vale | Local market range | Verdict |
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My Site vs Market
Every priced activity at Aqua Vale, benchmarked against the local competitive set — sorted by the size of the price gap.
| Activity | Aqua Vale price | Market low | Market median | Market high | Gap vs medianiAqua Vale's price minus the local market median for this activity.gap = your price − median pricePositive (red) = priced above market. Negative (green) = priced below market. | Verdict |
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Price Benchmarking
Compare benchmarking metrics and identify pricing trends across the operators near Aqua Vale.
Operators tracked
6
Unique activities
15
Sites within 20 miles
5
Last harvested
06:14 today
Lowest price (per row)
Highest price (per row)
Aqua Vale (you)
Opportunity Finder
Model the revenue impact of moving Aqua Vale's price toward the local market before you take it to your Head of Commercial.
Slider range reflects the low–high band already observed across the local competitive set for this activity.
Price changeiThe difference between the target price on the slider and Aqua Vale's current price for this activity — or the target price itself if you don't currently offer it.change = target price − current price
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Modelled annual revenue impactiPrice change multiplied by Aqua Vale's assumed monthly volume for this activity, projected over a year. Volume is held constant — this does not model any change in attendance the new price might cause.impact = (target − current) × monthly volume × 12
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Where this activity sits today
Class Gap Analysis
Activities the local market offers that Aqua Vale currently doesn't — ranked by estimated revenue potential.
Live Data Feed
Harvester active — polling OpenActive & Legend CMS timetable endpoints across 5 competitor sites every 4 hours.
| Detected | Operator | Site | Activity | Change |
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